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Doghouse to Dollhouse Real Estate News 'Prosper in ANY Real Estate Market' How to Fix and Sell Houses for Top Dollar

Hello from Jeanette Fisher! Welcome to all our new subscribers! Please share with friends so they may subscribe and receive their own copy.  Marketing Psychology Strategies to Sell Houses Take advantage of proven supermarket marketing psychology to sell your home or investment houses. Like most shoppers, you know that supermarkets deliberately stock temptations such as tabloids, magazines, and candy near the checkout lines. Supermarkets place expensive items at eye level, lower-cost goods out of reach, and child magnets like sugar-coated cereal and eye-catching candy within reach of little arms. Expert marketers don't stop with these marketing psychology tactics to get you to spend more time and extra money shopping. Throughout the store, supermarkets strategically arrange products on the shelves and use psychological tactics to tempt your senses like roasting chicken, baking bread or cookies, and a coffee bar.     Take advantage of these marketing masters tested strategies to turn home shoppers into buyers. Tempt shoppers to linger in your house and to connect to your house as their new home.  Marketing Psychology for Home Sellers  1.  Eye Candy Attraction = Curb Appeal   You need to capture home buyers' attention with colorful packaging. Think of the eye candy temptations like your front door curb appeal. Add color to your front door and plant colorful flowers. Hang refreshing green ferns in patios. Make your home stand out and more appealing than other homes in your area for sale.    2. Cozy Coffee Rest Stop = Bond with Home    Notice all the mini coffee shops sprouting up in supermarkets? The idea, create a spot to stop and spend more time in the store, gives you more energy to shop longer. Also, you bond with the store as "your store" and tend to return instead of shopping the competition. Create a refreshing stop for home shoppers with a tall iced drink or cup of coffee. Get home shoppers to spend more time to bond with your house as "their home." Serve cookies for the children who will talk about your home when they leave.    3. Music that Persuades = Connect with Home   Depending on your property and the target buyers' profile, play music that you know will make them feel at home. Slow music makes people walk slower so they take longer than the normal three to four minutes looking at a house. Music without words that your home shopper knows prompts them to "sing along in their heads" and makes them feel connected to the home.   4. Smell to Sell = Smells Like Home    Connect to all your buyers' senses. During summer's high temperatures, use fresh lemon and lime essential oils to make your house feel like a cooling respite from the heat. Add the oils to water and spray on carpets or in the air. Run a lemon rind through the garbage disposal. The natural air cleaner won't scent the air for long, but it cleans up the stale air in a closed up house. Avoid commercial artificial sprays because many people have allergic reactions. Home shoppers won't by a home that makes them sneeze!    5. Turn Down the Temperature = Feels Like Home    It's a strange fact: people like spaces cooler in the summer than they do in the winter. When you know buyers are on their way, lower the thermostat. The cooler your home feels, the happier your buyer feels. "The secret of business is to know something nobody else knows." - Aristotle Onassis The secret of selling houses is Design Psychology. According to a report by the Christian Science Monitor, March 2006, staged homes sell for 7.4 percent more and in half the time. Learn how to profile your buyers and create a buyer's "Dream Home." Plus, get the added benefit of expert real estate advice. SOLD OUT   Reality TV Shows Help You With Real Estate Besides entertaining their audience, TV reality shows help home buyers, home sellers, and real estate investors. If you like to be entertained and want to learn about home buying, house selling, and real estate investing at the same time, here are four television shows that can help you fulfill your need for information and excitement. House Hunters Helps You Learn How to Buy a Home HGTV offers House Hunters every weeknight at 10:00 Eastern and Pacific, with new episodes premiering every Thursday night. It's hosted by Suzanne Whang, and takes viewers on a behind the scenes tour of the experiences of homebuyers as they look at homes to choose which one is right for them. Every week, an individual, couple, or family is followed along with their real estate agent as they go through the often emotional process of first finding and then financing a new home. It can make for some entertaining and enlightening viewing, especially if you've never bought a home before and are interested in seeing what to expect when you begin your own search for a home. Designed to Sell Helps You Sell Your Home The other HGTV real estate-related offering, Designed to Sell, airs on Tuesdays and Sundays at 8:00 PM Eastern and Pacific. Hosted by Michael Johnson, this program focuses on the opposite end of the real estate transaction: the trials and tribulations of sellers as they prepare their homes for sale. The premise of the show is that homeowners don't necessarily have to spend vast sums to make their homes most attractive to prospective buyers. In each episode, sellers are given a budget of $2,000 and a team of experts to give their home the best chance of standing out from the competition. In the end, the results are seen exactly where it counts the most: on the bottom line once the transaction has reached its conclusion. This series is a treasure trove for folks looking to learn more about the improvements that are most effective in obtaining quicker sales at higher prices. Sell this House™ Helps Home Sellers Roger Hazard hosts Sell This House™, which  features homeowners desperate to sell and prospective buyers secretly recorded. Buyers express their observations upon first seeing the house while the sellers watch the tape. Home sellers get to see what potential buyers like, love, hate, and feel about their home. The homeowners get advice from real estate and home decoration experts who recommend changes. Then the home sellers and the Sell This House™ team get to work redesigning and renovating the house. You watch the work and then see what the buyers think about the changes. Property Ladder Helps You with Real Estate Investing TLC's contribution to the real estate reality TV shows, Property Ladder, airs on Saturday nights at 8:00 Eastern and Pacific. This show is geared toward individual (and often first-time) investors who want to engage in one of the most popular real estate investment strategies today, that is, buying a home that needs work, fixing it up, and reselling it. (The process is also known as flipping houses.) The idea is to locate a home that shows potential, spending money (which is often in limited supply) to do whatever repairs and upgrades are necessary, and then to resell the house at what the owners hope will be a substantial profit. The programs follows the efforts of people tackling homes of various sizes and in need of varying amounts of work, with sometimes vastly varying results. It can be quite emotional at times as investors tackle jobs that they didn't anticipate and much more costly than they had assumed. If you want to learn, be entertained, and get inspiration to buy a home, sell your house, or start real estate investing, you can get your fill every night of the week by watching these informative and entertaining TV reality shows. And if you take notes, you just may be able to put them to practical use in your own real estate buying and selling investments. Remember, home owners are real estate investors! Are you making enough money but want more financial security for your retirement? Have you thought about making money investing in real estate but fear that you missed the best opportunities in the recent market frenzy? Learn how to fix and flip houses! Make money in ANY market! Personal note from Jeanette I'm still negotiating with my publisher for the right to sell my books in ebook format. Because we sold out of the print book of Home Staging for Top-Dollar Sales: A Workbook for Applying Design and Marketing Psychology Strategies, it has been updated for the new edition. While we're waiting for the print copies, you can get the book in ebook format to print out. This means that you can make several copies if you're selling more than one house. New title (New cover coming soon): Home Staging Planner Applying Design Psychology and Marketing Strategies The best link to get all the information about books for investors: Real Estate Investing Plan The report will be expanded and offered for sale later. Please send me your feedback so I can make improvements or answer questions. Thank you!       Please make sure you add my email address to your whitelist. Many people are not receiving their announcements.   Have fun investing in real estate! Jeanette Fisher   Copyright © 2006 to present Jeanette J. Fisher. All rights reserved. Privacy Policy: We do not share your email address with outside companies. Email response from Jeanette or Elise may come from other email addresses.   Rights of Use Statement for real estate investing newsletter   Jeanette Joy Fisher, America's "Dream Home" Maker